Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk — when managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
The Thank You Economy by Gary Vaynerchuk — gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers’ demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents’ day, when business owners often knew their customers personally, and gave them individual attention.
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk — by combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.
The Alchemist by Paulo Coelho — the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago’s journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life’s path, and, most importantly, to follow our dreams.
Outliers: The Story of Success by Malcolm Gladwell — an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
Rich Dad Poor Dad by Robert Kiyosaki — the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
Think and Grow Rich by Napoleon Hill — for a quarter-century, Napoleon Hill interviewed hundreds of successful men and women under the guidance of the richest man of his time, Andrew Carnegie. In this timeless classic, he reveals the secret to their great achievements—a powerful, proven formula that can empower you to achieve your own most cherished goals, too. If there is one must-have guide you need on the road to high achievement and success—to real riches in every aspect of your life—this is it.
The Total Money Makeover by Dave Ramsey — by now, you’ve heard all the nutty get-rich-quick schemes, the fiscal diet fads that leave you with a lot of kooky ideas but not a penny in your pocket. Hey, if you’re tired of the lies and sick of the false promises, take a look at this—it’s the simplest, most straightforward game plan for completely making over your money habits. And it’s based on results, not pie-in-the-sky fantasies.
Other Dope Books
Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin
Rhinoceros Success: The Secret to Charging Full Speed Toward Every Opportunity by Scott Alexander